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Goobers are a brand of candy consisting of peanuts
covered in milk chocolate. They were introduced in 1925 by the
Blumenthal Chocolate Company. Nestlé acquired the brand in
1984.
Nestlé was founded in 1866.
In the 1860s Henri Nestlé, a pharmacist, developed a food for
babies who were unable to be breastfed. His first success was
a premature infant who could not tolerate his own mother's
milk or any of the usual substitutes. People quickly
recognized the value of the new product, after Nestlé's new
formula saved the child's life, and soon, Farine Lactée Henri
Nestlé was being sold in much of Europe.
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk
Company. By the early 1900s, the company was operating
factories in the United States, United Kingdom, Germany and
Spain. World War I created new demand for dairy products in
the form of government contracts. By the end of the war,
Nestlé's production had more than doubled.
After the war, government contracts dried up and consumers
switched back to fresh milk. However, Nestlé's management
responded quickly, streamlining operations and reducing debt.
The 1920s saw Nestlé's first expansion into new products, with
chocolate the company's second most important activity.
Nestlé felt the effects of World War II immediately. Profits
dropped from $20 million in 1938 to $6 million in 1939.
Factories were established in developing countries,
particularly Latin America. Ironically, the war helped with
the introduction of the company's newest product, Nescafé,
which was a staple drink of the US military. Nestlé's
production and sales rose in the wartime economy.
The end of World War II was the beginning of a dynamic phase
for Nestlé. Growth accelerated and companies were acquired. In
1947 came the merger with Maggi seasonings and soups. Crosse &
Blackwell followed in 1950, as did Findus (1963), Libby's
(1971) and Stouffer's (1973). Diversification came with a
shareholding in L'Oréal in 1974. In 1977, Nestlé made its
second venture outside the food industry by acquiring Alcon
Laboratories Inc.
In 1984, Nestlé's improved bottom line allowed the company to
launch a new round of acquisitions, the most important being
American food giant Carnation.
The first half of the 1990s proved to be favorable for Nestlé:
trade barriers crumbled and world markets developed into more
or less integrated trading areas. Since 1996 there have been
acquisitions including San Pellegrino (1997), Spillers
Petfoods (1998) and Ralston Purina (2002). There were two
major acquisitions in North America, both in 2002: in July,
Nestlé merged its U.S. ice cream business into Dreyer's, and
in August, a $2.6 bn acquisition was announced of Chef
America, Inc. |

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